Hi — I'm Kristen.

Content Operations Manager

I'm a content operations leader who designs the systems behind great storytelling and coaches the people creating incredible content. I study audiences, mediums, and messages so the right person gets the right content at the right time, then build the workflows, governance, and technologies to deliver it at scale and guide the creators, editors, and teams who bring it to life. With more than 10 years of experience in highly regulated and technical industries, I'd love to work with you.

My Experience

Deutsch Family Wine & Spirits

Manager, Marketing Services Content

Lead the marketing content ecosystem in a highly-regulated industry, overseeing DAM, PIM, content governance, workflow automation, and sales enable solutions in partnership with Brand Marketing, Commercial Marketing, Sales, Legal, IT, and Supply Chain

Mark43

Senior Content Marketing Associate

Served as a senior contributor on the communications and public policy team, providing end-to-end content marketing management for a global government audience.

Hexagon Safety & Infrastructure (Intergraph Corporation)

Senior Marketing Specialist, North America

I served as a senior contributor focusing on the strategic and creative planning, production, and evaluation of integrated campaigns involving public safety, utilities and communications, and smart cities in North America.

Marketing Support Specialist, Global

I worked as an individual contributor focused on the strategic and creative production of events and trade shows as part of integrated campaigns for public safety, utilities and communications, transportation, mapping, and smart cities.

B2B Marketing Intern, Global
I interned as a marketing student focused on creating integrated campaign tactics.

The Flor-Ala Newspaper

Staff Writer

Served as staff writer and Student Government Association beat reporter at the University of North Alabama.

My Education

Master of Science in Integrated Marketing Communications

West Virginia University, Morgantown, WV | May 2019

Relevant coursework: Brand Equity Management, Direct Marketing, Audience Insight, Creative Strategy & Execution, Marketing Research & Analysis

Bachelor of Science in Mass Communications (Public Relations emphasis)

University of North Alabama, Florence, AL| May 2016

Relevant coursework: Communication Theory & Public Interest, Media Law & Ethics, Public Relations Writing, Social Media Marketing

Certifications

Generative AI Essentials for Marketers Certificate Program

Association of National Advertisers | October 2026

Get Things Done

Crucial Learning | June 2025

Certified DAM Admin

Acquia DAM | December 2024

Notary Public, State of Alabama at Large

My commission expires February 7, 2029 

Distinguished Toastmaster

Toastmasters International | June 2020

Communication

All marketers must be strong writers and communicators, which is why I come from a strong writing and editing background. I believe in overcommunicating with team members — especially in a virtual space — and asking questions to confirm my understanding.

Audience-Centric

Marketing should be created based on the needs, opportunities, and potential success of the customer. The most successful campaigns of my career highlighted the benefits of solving a prospect's pain points before discussing how current customers overcame the same challenges.

Mentorship

I am a successful marketing manager because of the people who mentored me. Today, I actively seek mentor-mentee relationships with younger professionals and students. To paraphrase Besty Plank: When you get where you're going, turn around and help the person behind you.

Contact Me

By the way, some of the pages in my portfolio are password-protected to protect the competitive interests of employers and clients.

Want to see more of my work? Fill out the form below, and I'll get back to you ASAP.

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